Amadeus launches integrated hotel platform11 Nov, 2010 Hotel and Motel Management
Amadeus, a travel technology partner and transaction processor for the global travel and tourism industry, launched Amadeus Hotel Platform, a centralized above-property solution that is set to transform the way hotels do business.
Built around one comprehensive database, and available as a ‘Software as a Service model,’ it combines central reservation, property management and global distribution systems into one fully integrated platform. Offering a single and real-time view of the entire business, Amadeus Hotel Platform enables hoteliers to deliver innovative and new guest services, generate additional revenues and also quickly react to market changes as new trends, behaviors and demands emerge.
Amadeus Hotel Platform represents a revolution in hospitality IT and distribution, which will enable hotel companies to evolve and adapt to continuing changes in the sector. Based on unique open technology architecture, Amadeus Hotel Platform allows hoteliers to concentrate on their business, and not the supporting technology, by bringing operational improvements at all levels while removing technical barriers to global expansion. Furthermore, with Amadeus’ proven track record of successful migrations and implementation of mission critical applications, hoteliers can rely on a best-in-class partner to support their business.
In conjunction with the launch, Amadeus today also reveals the findings from a major new industry report entitled ‘Hotels 2020: Beyond Segmentation,’ which identifies the characteristics of the future guest and explores how hotel companies can respond accordingly. Developed by independent research firm Fast Future Research, this breakthrough report outlines how traditional customer segmentation in the hospitality sector is dead and will be replaced by service spectrums. This radical shift means that hotel companies will need to target, tailor and relate to guests based on their individual preferences and behaviors if they are to succeed.
The study contains both quantitative and qualitative data and draws on desk research, expert interviews and a global survey on future strategies and business models for the sector. The survey was conducted with 600 respondents from around the world, of whom 42 percent work in the travel industry.
All Amadeus Hotel IT solutions are based on open technology and industry standards, allowing hotel companies to benefit from continual technology evolution and securing competitive advantage. The launch of Amadeus Hotel Platform, together with reinforced Hotel IT teams based in Europe and in the U.S., demonstrates Amadeus’ commitment to the global hospitality industry.