AMresorts expands into further into Mexico

28 Mar, 2011

AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams and Now Resorts & Spas, forecasts an exciting 2011 with a brand introduction, entry into new destinations, resort openings and the continued expansion of its portfolio.

In November, AMResorts will relaunch the Sunscape Resorts & Spas brand with the opening of Sunscape Dorado Pacifico Ixtapa–its first resort in this Mexican destination and the seventh Mexican destination to have an AMResorts property.

This summer, Secrets Huatulco Resort & Spa will debut to become Secrets’ first foray into the Mexico Pacific coast. In addition, AMResorts has two developments underway in Puerto Vallarta, Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta, set to open in 2012. These planned resorts underscore a strong commitment to the Mexico market, which is home to approximately two-thirds of AMResorts’ current portfolio.

In the Caribbean, AMResorts will debut two new Punta Cana properties in May 2011: Secrets Royal Beach Punta Cana and Now Larimar Punta Cana.

AMResorts closed 2010 with 22 resorts in Mexico, the Dominican Republic and Jamaica, inclusive of more than 8,000 rooms, employing 11,520 staff and generating over $425 million in annual sales. 

The past year also saw the introduction of a new resort brand, Now Resorts & Spas, entry into new destinations, five property openings, the receipt of over 75 industry and guest awards–including the seventh consecutive AAA Five Diamond Award for Zoëtry Paraiso de la Bonita Riviera Maya–and the announcement of the company’s largest development project to-date, Gems at Cap Cana.

The $400 million development is comprised of Zoëtry Gems at Cap Cana, Secrets Gems at Cap Cana, Now Emerald Cap Cana and Now Pearl Cap Cana.

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