Expedia: Numbers back Chinese travel trends

Expedia’s global presence has given the company data on outbound travelers from the Asia-Pacific region and their digital booking habits. International customers, according to Expedia, pay 29 percent higher average daily rate, stay one day longer and spend approximately $940 dollars per person during their stay.

“You are managing your product, trying to get heads in beds... it requires knowledge of how to navigate all these different platforms,” said Gary Fritz, co-president of Expedia’s Partner Services Group.

Fritz cited a 274-percent-projected increase in Chinese inbound U.S. travel from 2010 to 2015.

“You’ve got to think about how to distribute content locally, tailor content for local channels and drive brand impressions through these channels,” Fritz said.

Fritz said the rise in mobile booking will drive revenue and bookings from Asian travelers in the coming decade.

Inbound travel soars:

• Chinese inbound U.S. travel is projected to increase 274 percent from 2010 to 2015.

International customers:

• Pay 29 percent higher ADR.
• Stay one day longer.
• Spend $940 per person during their stay.
• Source: Expedia

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