Fairfield by Marriott, Marriott International’s second-largest brand, is celebrating its 30th anniversary by unveiling a new brand design.
The new brand design was helped developed by New York-based Celano Design Group, with Marriott doing the final design and documentation in the end.
Fairfield by Marriott, which has nearly 900 locations worldwide, was established at the Fairfield Farm, a Hume, VA ranch purchased by J.W. and Alice Marriott in 1951. Fairfield Farm was located among the Blue Ridge Mountains and the Rappahannock River.
Fairfield’s new brand design pays homage to the brand’s origins at the Fairfield Farm, Fairfield. The new décor package—though described as forward-thinking—has elements that pay homage to the brand’s heritage. Key elements include a farmhouse table in the lobby, photography from the Fairfield Farm serving as artwork in the lobby and guestrooms, natural materials and textures incorporated throughout the design and a history wall in every property showcasing the brand’s roots.
The new design will be launched this November and will be on display in properties this fall.
At the same time, the brand is launching a social responsibility initiative to expand its relationship with Habitat for Humanity with a global build campaign that will span five countries. With builds from New York City to Nepal, one of Fairfield’s newest markets, this campaign will be the largest “Rally to Serve” day in Fairfield’s 30-year history.