Hilton has signed a franchise agreement with NAOS to open three hotels under three brands across France.
Hilton now has a total pipeline of nine projects across France, which are expected add more than 1,000 rooms to its portfolio in coming years. The company expects the three properties to be the first of several announcements in coming months and are part of a multi-layered growth strategy across mid-market, upscale and collection brands that extends from Paris out to key regional locations.
Together, Hilton and NAOS will launch Hilton’s midscale Hilton Garden Inn and Hampton by Hilton brands in France, at locations in Bordeaux and Clichy, respectively. Central Paris, meanwhile, will see a second hotel join Curio – A Collection by Hilton.
“Growing our portfolio in France is a strategic focus for Hilton,“ Patrick Fitzgibbon, SVP of development, Hilton said in a statement. “With a dedicated French development team based in Paris and Nice, we are focused on extending our portfolio beyond the flagship Hilton brand, we’re bringing new brands to Paris and key regional cities. This agreement signals our commitment to work with key partners such as NAOS who can identify further opportunities for expansion.”
The three hotels will each be managed by NAOS, which already operates a portfolio of several properties across France. NAOS primarily works on focused service projects and on “creative adaptations,“ turning existing buildings into boutique hotels.
Niepce Paris, Curio Collection by Hilton
A €23.5-million renovation will convert a row of 19th century three-story townhouses in Paris’ 14th arrondissement into the city’s second hotel in the Curio Collection. Construction of the project began towards the end of last year with the property expected to open this year. The finished hotel will have 52 guestrooms.
Hilton Garden Inn Bordeaux Centre Gare
This 164-guestroom hotel will become France’s first under the Hilton Garden Inn brand, and the first Hilton property in Bordeaux. It will be located within the first of a series of high-rise buildings within the city’s new “Creation Neighbourhoodv and near the MECA (House of Creative Economy & Culture of Aquitaine) building. The property is close to Bordeaux’s principal rail station, Gare St Jean, which will soon connect travelers to Paris in two hours by high-speed rail. The property will be developed by Eiffage Immobilier, one of France’s largest real estate developers.
Hampton by Hilton Paris Clichy
This will be the first hotel for the Hampton by Hilton brand in France, and will be part of a multimillion-euro mixed-use tower-block development on the border between the Parisian suburb of Clichy and the city’s 17th arrondissement. With 156 guestrooms, the hotel will be developed by French developer Nexity.