Generating Leads

How good are your phone sales conversions?

16 Jan, 2012

---

With so much attention focused on online booking, are hoteliers leaving money on the table when it comes to converting phone sales? Tnooz takes a look at the realities of telephone sales and offers reminders of basic phone sales techniques. Through a series of cold calls to various hotels, author Patrick Landman identifies several major pitfalls in telephone sales, such as agents who don't react to a traveler's cues, agents referring callers back to the hotel's website for booking, and agents unable to answer the caller's questions. Landman offers several phone sales scripts to correct the problems.

Topic : Telephone sales, Distribution, Sales and marketing
External Source : Tnooz