Joie de Vivre Hotels announces the appointment of a new GM and director of sales and marketing at the Hotel 50 Bowery, the brand’s first Manhattan property, opening this winter in Chinatown. Led by GM Karin Kopano and director of sales and marketing Deirdre Yack, each has spearheaded myriad hotel openings along the East Coast and throughout New York City.
Kopano brings began her career in Miami with Morgans Hotel Group’s Shore Club, and was part of the team to open Hotel Victor, the boutique debut from Hyatt Hotels and Resorts. She then earned the role of hotel manager for Miami’s Gansevoort Hotel, where she oversaw general operations, developed company-wide service standards, and created a management training program to mentor aspiring hospitality professionals. With proven leadership skills, Gansevoort called upon Kopano to open and take the GM position of its flagship hotel on Park Avenue in New York City. After five years, she relocated to The Hamptons to open Baron’s Cove before returning to Manhattan to oversee strategic development and serve as day-to-day leadership for Hotel 50 Bowery.
Director of sales and marketing Deirdre Yack started her career at Le Parker Meridien, where she spent six years developing feeder markets for the property. During this time, Yack also committed three years to the United States Air Force Reserves, undergoing basic training and devoting weekends to the military. Additional sales positions were held with Omni Berkshire Place, The Regent Wall Street and Denihan Hospitality Group. She then realized her passion for property openings, and joined Highgate Hotels in 2009 to launch the Hilton Fashion District. With a number of additional openings under her belt - including Hyatt 48 Lexington in 2011 and The Lexington New York City Marriott Autograph Collection in 2013 - as well as a return to Denihan in 2014, Yack brings more than two decades of sales experience to Hotel 50 Bowery.