Dallas-based Prism Hotels and Resorts has promoted Ghee Alexander to VP of Operations-Southwest.
With more than 24 years of experience, Alexander joined Prism six years ago as GM at the DoubleTree by Hilton Hotel Memphis Downtown. He is currently the GM at the company’s Hilton Tucson El Conquistador Golf & Tennis Resort, where he has led the property through an extensive renovation and repositioning. In his new role, he will continue to lead his team as GM at the resort and oversee the upcoming development aspects of Prism’s newest assets in the Southwest region.
As a hotel management, investment and advisory services company, Prism Hotels & Resorts launched 30 years ago. Prism currently manages more than 25 hotels for multiple institutional and private owners, including urban, suburban and resort destinations, especially with the Hyatt Regency franchise, as the operators of Hyatt Regency LAX and the Hilton Tucson El Conquistador Golf & Tennis Resort. The company has managed all major brands and independent destination hotels.
The announcement follows Prism Hotels' move to partner with Real Capital Solutions in a $200-million investment fund initiative in late January. This fund went towards Real Capital's purchase of hotels in the Permian Basin in Texas and other oil and gas demand-driven markets. The companies planned to utilize Real Capital’s macro oil prediction and financial resources to capitalize on the current state of the hotel industry. Marcel Arsenault, chairman and CEO of Real Capital Solutions, and other experts predict that oil prices will recover by the end of 2019 to $60-65 per barrel. “We believe hotel fundamentals will improve when drilling recovers,” Arsenault said in a statement.