October 23rd, 2013 | Meagan Drillinger

Luxury brands move into China's second-tier cities

23 Oct, 2013 By: Meagan Drillinger

China's first-tier cities are old news. Today, it's the second tier-cities that are getting all the hotel attention. Global luxury hotel chains are expanding their presence in China's second tier cities, 4hoteliers reports, as affluent Chinese are willing to spend on accommodation.

Ritz-Carlton, Langham Hotels International and St. Regis are just some of the brands making their presence known in these destinations. Ritz-Carlton opened a 277-room hotel in Tianjin. Another Ritz-Carlton was also launched in Chengdu last week. Ainslie Cheung, regional director of public relations at Ritz-Carlton Asia-Pacific told 4hoteliers that the chain plan sot double the number of properties in the country to 16 hotels in three years.

Langham will add six properties in China in second-tier cities in the next three years. 

"However, making sure recruiting enough people to provide a high level of service is a challenge luxury hotels must resolve as they penetrate into China's second-tier cities that still lack quality practices of service industries," said He Jianmin, a professor at the department of tourism management, Shanghai University of Finance and Economics. 

Topic : China Hotels
External Source : 4hoteliers

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