Authors

Jonathan Barsky


Recent Articles By: Jonathan

Newswire
Five don’ts to keep your business alive—and thriving   21 Jul, 2014
By: Jonathan Barsky

Find out if you are wasting budget on feedback strategies that no longer hold up. Below are the top five that need to be kicked to the curb.

Newswire
Top brands invest in loyalty programs   4 Sep, 2013
By: Jonathan Barsky

Top hotels invest in loyalty programs to retain their most loyal guests.

Newswire
Hotel loyalty programs thrive on the back of benefits   16 Jul, 2013
By: Jonathan Barsky

Thanks to improved guest experience, travelers return to previous hotels.

Newswire
Innovation from hotel brands a driver of guest loyalty   7 May, 2013
By: Jonathan Barsky

When it comes to choosing hotel brands, travelers look for more innovation.

Newswire
Guests value experience over location and price   23 Apr, 2013
By: Jonathan Barsky

Guest experience goes a long way in driving loyalty and referrals.

Newswire
German hotels lead Europe in customer satisfaction, loyalty   7 Sep, 2012
By: Jonathan Barsky

German hotels have a superior product and received top scores in overall ambiance, cleanliness, comfort of bed and proper functioning of lights and TV.

Newswire
Benchmarking the guest experience—globally   22 Jun, 2012
By: Jonathan Barsky

Since 2001, the Market Metrix Hospitality Index (MMHI) has been a standard for the hospitality industry. This year marks the evolution of the MMHI to a global report that includes guest feedback for 223 hotel brands and 60 casino brands in 132 countries and 10,048 cities worldwide. The global...more >>

2012 Mobile Article
Market Metrix: Engage your customers with fun and games   4 Apr, 2012
By: Jonathan Barsky

Achieving customer loyalty is more difficult than it has been in the past. New services, new competitors and a better-informed consumer have made customers much more demanding. Some companies understand these new realities and are bonding with their customers using new strategies that achieve...more >>

Article
Research: Hotel loyalty programs not a top priority when booking   1 Nov, 2011
By: Jonathan Barsky

According to research conducted by Market Metrix, loyalty programs rank fourth among reasons why consumers select a hotel (the top three reasons are location, price and past experience). Hotel Management columnist Jonathan Barsky looks at what makes an effective loyalty program.

Article
Study shows TripAdvisor is a reliable review source   8 Jul, 2011
By: Jonathan Barsky,Robert Honeycutt

In the past, TripAdvisor–the leading online review site for hotels–has been criticized for allowing reviews to be posted by anyone about any hotel, without needing supporting evidence. In an attempt to evaluate the legitimacy of these concerns, we compared results from TripAdvisor reviews with...more >>



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