Hotel marketing strategies and tips. Tips on increasing sales through the best hospitality marketing and advertising practices.
 | Newswire
Lodging Interactive offers Google+ service 7 Feb, 2012
Lodging Interactive and CoMMingle are now offering a service managing Google+ Business Pages for the hospitality industry. "Social networking continues to be the least expensive way for hotels to market their brand, engage guests and build loyalty," said D.J. Vallauri, Lodging Interactive and...More>>
|
 | Newswire
Gilt Groupe layoffs sign of flash-sale slump? 25 Jan, 2012
Luxury Daily reports on the shakeup this week at Gilt Groupe, specifically the firing of two top executives and ten percent of the company's overall workforce. The company also closed offices for Gilt City, its local flash-sales arm, in San Diego, Atlanta and Dallas among other cities. “I think...More>>
|
 | Newswire
How good are your phone sales conversions? 16 Jan, 2012
With so much attention focused on online booking, are hoteliers leaving money on the table when it comes to converting phone sales? Tnooz takes a look at the realities of telephone sales and offers reminders of basic phone sales techniques. More>>
|
 | Article
Sales clinic: Flash sales are another option for hotel marketing 11 Jan, 2012
The idea with flash sales is to create buying (or booking) urgency on the part of the specific consumer market.More>>
|
 | Article
Survey says: Holiday promos more ho-hum than ho-ho-ho 19 Dec, 2011
AAA may be forecasting a 1.4-percent increase in holiday travel away from home this year, but that doesn't necessarily mean hoteliers are having luck with seasonal promotions. According to HotelManagement.net's latest online survey, 45 percent of respondents said their holiday season promotions...More>>
|
 | Newswire
Ten tips to keep loyal guests 16 Dec, 2011
Zeal Coaching's Caroline Cooper shares ten tips for retaining loyal hotel guests with ehotelier.com. From great first impressions to lasting final impressions, Cooper offers simple ways hoteliers can get the basics right when it comes to guest retention. This comprehensive list includes everything...More>>
|
Article
Hotels step up Cyber Monday marketing 28 Nov, 2011
Cyber Monday isn't just for online retailers anymore. In their quest to boost brand.com bookings, hotels large and small are jumping into the Cyber Monday fray, offering online-only discounts that kick off today. More>>
|
 | Article
Research: Hotel loyalty programs not a top priority when booking 1 Nov, 2011
According to research conducted by Market Metrix, loyalty programs rank fourth among reasons why consumers select a hotel (the top three reasons are location, price and past experience). Hotel Management columnist Jonathan Barsky looks at what makes an effective loyalty program. More>>
|
Article
Confidence in information sources varies with age 1 Nov, 2011
When it comes to travel recommendations, message credibility varies by medium for each of the major generational clusters. This should be kept in mind as you craft the content of marketing communications intended to reach prospects in each generational group. More>>
|
Article
Smart marketing is more than just basics 1 Nov, 2011
VP of Content/Editorial Director Ruthanne Terrero talks about smart marketing tactics.More>>
|
