Hotel marketing strategies and tips. Tips on increasing sales through the best hospitality marketing and advertising practices.
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Sales Clinic: Hotel salespeople talk too much 18 May, 2012
The whole idea behind making a good sale is not in the talking, but in the asking. Just think a little about how people make a buy decision. Two things are considered: needs and value. Rather than spending a good deal of time telling all about the hotel’s attributes, what a salesperson needs to...More>>
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 | Newswire
USTA launching first tourism campaign 27 Apr, 2012
The Los Angeles Times reports on the upcoming tourism marketing campaign under development by the U.S. Travel Association, which is expected to cost over $150-million. The campaign will advertise heavily in Japan, Britain and Canada at first. Rosanne Cash will sing a new anthem named "Land of...More>>
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Sales Clinic: Are people still selling, or what? 9 Apr, 2012
Do we really know what sales people are supposed to do? It seems that if some hospitality employees have the word “sales” in their title, then they should be selling. If not selling, then what else is it they should be doing? More>>
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 | Newswire
BCF rebrands The Limelight Lodge of Aspen, CO as The Limelight Hotel 22 Mar, 2012
BCF is rolling out a new name- the Limelight Hotel- as well as a new logo and brand for the hotel. More>>
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 | Newswire
Next move for Groupon: Become an OTA 20 Mar, 2012
Flash deal service Groupon said it is establishing itself as an online travel agency as the next logical step for it in Europe, according to Tnooz. The company has already set up separate tour operating companies in France and Germany enabling it to legally package tours through Groupon. Groupon is...More>>
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Sales and marketing: Changing tactics 1 Mar, 2012
The financial upheaval of the past several years has affected how timeshare companies go about selling their product as well as what types of consumers they target. Several companies shifted their strategies and have had excellent years despite the tough climate.More>>
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 | Newswire
Lodging Interactive offers Google+ service 7 Feb, 2012
Lodging Interactive and CoMMingle are now offering a service managing Google+ Business Pages for the hospitality industry. "Social networking continues to be the least expensive way for hotels to market their brand, engage guests and build loyalty," said D.J. Vallauri, Lodging Interactive and...More>>
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 | Newswire
Gilt Groupe layoffs sign of flash-sale slump? 25 Jan, 2012
Luxury Daily reports on the shakeup this week at Gilt Groupe, specifically the firing of two top executives and ten percent of the company's overall workforce. The company also closed offices for Gilt City, its local flash-sales arm, in San Diego, Atlanta and Dallas among other cities. “I think...More>>
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 | Newswire
How good are your phone sales conversions? 16 Jan, 2012
With so much attention focused on online booking, are hoteliers leaving money on the table when it comes to converting phone sales? Tnooz takes a look at the realities of telephone sales and offers reminders of basic phone sales techniques. More>>
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Sales clinic: Flash sales are another option for hotel marketing 11 Jan, 2012
The idea with flash sales is to create buying (or booking) urgency on the part of the specific consumer market.More>>
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