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Advertising/Promotions
smartphone Newswire
Insites study - smartphones and social media keys to reaching consumers   2 Oct, 2012

Consumers with a smartphone make more intensive use of social networking sites. More>>

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Sales Clinic: How to social network productively   18 Jun, 2012

In the hospitality industry, when we speak of sales productivity, we mean bringing in revenue (booking business); when we speak of networking, we mean make new business connections that can be meaningful in booking business. With that in mind, let’s think about what is going on in connection with...More>>

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Social media 2.0   11 Jun, 2012

The best hotel social media strategies blend technology and sales best practices.More>>

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Sales Clinic: Are people still selling, or what?    9 Apr, 2012

Do we really know what sales people are supposed to do? It seems that if some hospitality employees have the word “sales” in their title, then they should be selling. If not selling, then what else is it they should be doing? More>>

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BCF rebrands The Limelight Lodge of Aspen, CO as The Limelight Hotel   22 Mar, 2012

BCF is rolling out a new name- the Limelight Hotel- as well as a new logo and brand for the hotel. More>>

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Sales and marketing: Changing tactics   1 Mar, 2012

The financial upheaval of the past several years has affected how timeshare companies go about selling their product as well as what types of consumers they target. Several companies shifted their strategies and have had excellent years despite the tough climate.More>>

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Lodging Interactive offers Google+ service   7 Feb, 2012

Lodging Interactive and CoMMingle are now offering a service managing Google+ Business Pages for the hospitality industry. "Social networking continues to be the least expensive way for hotels to market their brand, engage guests and build loyalty," said D.J. Vallauri, Lodging Interactive and...More>>

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Survey says: Holiday promos more ho-hum than ho-ho-ho   19 Dec, 2011

AAA may be forecasting a 1.4-percent increase in holiday travel away from home this year, but that doesn't necessarily mean hoteliers are having luck with seasonal promotions. According to HotelManagement.net's latest online survey, 45 percent of respondents said their holiday season promotions...More>>

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Hotels step up Cyber Monday marketing   28 Nov, 2011

Cyber Monday isn't just for online retailers anymore. In their quest to boost brand.com bookings, hotels large and small are jumping into the Cyber Monday fray, offering online-only discounts that kick off today. More>>

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Loyalty programs designed for independents   1 Sep, 2011

Independent hotels now have viable options for loyalty programs on par with the big brands to entice these lucrative consumer segments. More>>




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