Find news, surveys and studies on how to improve a hotel brand name through better brand marketing and management.
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Shangri-La Hotels & Resorts tops Asian hospitality brands ranking 26 Apr, 2012
Shangri-La, Peninsula Hotels and Mandarin Oriental Hotels garnered the top three spots in the survey, which measured Asian brands against five factors of success. Other brands in the top ten include Banyan Tree Hotels & Resorts, Raffles Hotels & Resorts, Aman Resorts, Six Senses Resorts & Spas, The...More>>
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La Quinta 'INNtensifies' brand strategies 27 Feb, 2012
NEW ORLEANS -- For La Quinta Inns & Suites, it’s all about guest satisfaction, and the brand has committed to its “Here For You” branded guest message in the year since its 2011 launch, posting a 40.7-percent increase in guest compliments. This week’s La Quinta 2012 conference has brand...More>>
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Red Roof goes for power, cleanliness and style with new prototype 16 Dec, 2011 
Red Roof Inn debuted its new NextGen interior prototype this week in Miami, Fla., at the Red Roof Inn Miami Airport. Loyal guests of the chain will notice the brand made a major effort to include items top on travelers’ wish lists. More>>
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Vantage Hospitality adopts Sabre CRS, sets growth goals at annual conference 7 Dec, 2011 
Mobile is the buzzword at Vantage Hospitality Group's annual conference in Las Vegas this week. The membership company announced a partnership with Sabre Hospitality Solutions to use its central reservations system platform. It also outlined new product improvement options, growth plans for key...More>>
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Choice commits $250 million to Cambria reboot 18 May, 2011
Live from the Choice Hotels International annual convention, Cambria Suites brand leaders explain how the brand is poised to expand into major markets. More>>
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La Quinta to franchisees: We are 'Here For You' 7 Mar, 2011
With an overall focus on people, product and profit, La Quinta rolled out new initiatives at its annual conference this week to make the guest experience better.More>>
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Top on Carlson’s to-do list: Improve Radisson PIPs 2 Mar, 2011
2011 is about executing the plans set out in 2010. For Radisson franchisees around the world, that translates to a strong focus on product improvement plans.More>>
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Carlson set to execute Ambition 2015 goals 14 Feb, 2011
The company renamed its Goldpoints Plus loyalty program to the more inclusive Club Carlson; it is rebranding the Park Inn name to Park Inn by Radisson; it hinted at a large-scale, 600-room project in the works in New York City; and it hinted at brand development or acquisition plans to fill the...More>>
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Best Western details descriptors, brand clarity goals 11 Nov, 2010
At its 2010 national convention this week, Best Western set goals to increase membership in Best Western Rewards, improve breakfast and Internet access speed and announced its new partnership with TV's "dog whisperer," Cesar Millan.More>>
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 | Newswire
Sheraton launches brandwide health and fitness program 1 Oct, 2010
Sheraton has teamed up with Core Performance to develop a health and fitness program including state-of-the-art fitness centers, workouts on demand, healthy menu options and more.More>>
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