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Brand Standards

Find news, surveys and studies on how to improve a hotel brand name through better brand marketing and management.


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Red Roof goes for power, cleanliness and style with new prototype   16 Dec, 2011 Exclusive

Red Roof Inn debuted its new NextGen interior prototype this week in Miami, Fla., at the Red Roof Inn Miami Airport. Loyal guests of the chain will notice the brand made a major effort to include items top on travelers’ wish lists. More>>

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Vantage Hospitality adopts Sabre CRS, sets growth goals at annual conference   7 Dec, 2011 On The Road

Mobile is the buzzword at Vantage Hospitality Group's annual conference in Las Vegas this week. The membership company announced a partnership with Sabre Hospitality Solutions to use its central reservations system platform. It also outlined new product improvement options, growth plans for key...More>>

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Choice commits $250 million to Cambria reboot   18 May, 2011 On The Road

Live from the Choice Hotels International annual convention, Cambria Suites brand leaders explain how the brand is poised to expand into major markets. More>>

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La Quinta to franchisees: We are 'Here For You'   7 Mar, 2011

With an overall focus on people, product and profit, La Quinta rolled out new initiatives at its annual conference this week to make the guest experience better.More>>

Radisson Blu in Chicago Article
Top on Carlson’s to-do list: Improve Radisson PIPs   2 Mar, 2011

2011 is about executing the plans set out in 2010. For Radisson franchisees around the world, that translates to a strong focus on product improvement plans.More>>

Carlson Hotels Article
Carlson set to execute Ambition 2015 goals   14 Feb, 2011 On The Road

The company renamed its Goldpoints Plus loyalty program to the more inclusive Club Carlson; it is rebranding the Park Inn name to Park Inn by Radisson; it hinted at a large-scale, 600-room project in the works in New York City; and it hinted at brand development or acquisition plans to fill the...More>>

DavidKongBestWestern Article
Best Western details descriptors, brand clarity goals   11 Nov, 2010 On The Road

At its 2010 national convention this week, Best Western set goals to increase membership in Best Western Rewards, improve breakfast and Internet access speed and announced its new partnership with TV's "dog whisperer," Cesar Millan.More>>

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Sheraton launches brandwide health and fitness program   1 Oct, 2010

Sheraton has teamed up with Core Performance to develop a health and fitness program including state-of-the-art fitness centers, workouts on demand, healthy menu options and more.More>>

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Marriott announces first Courtyard to use new LEED prototype   28 Jul, 2010

Marriott's goal to have 300 LEED hotels by 2015 is accelerated by the launch of a green hotel prototype that has been pre-approved by USGBC.More>>

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AAHOA releases latest progress report on fair franchising   18 Jun, 2010 On The Road

AAHOA executives lauded brands for continuing to show willingness to communicate on franchise issues and, in some cases, modify some practices.More>>





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