MGM Resorts deploys GroupMAX booking technology

The Aria Las Vegas is one of MGMs hotels utilizing the new GroupMAX technology.

MGM Resorts International has deployed Passkey's GroupMAX group booking technology across all of its Las Vegas hotels.

In 2005, MGM Resorts' properties Mandalay Bay and Luxor began using Passkey's GroupMAX as a way to collaborate with planners. After experiencing a remarkable return on investment and dependable results, rolling out GroupMAX at the other nine Las Vegas properties was only a matter of time, ultimately creating the first single destination, multi-property company to manage group reservations from a central location. Now, meeting planners have the industry's group reservation technology at their fingertips, no matter which MGM Resorts' property they choose to stay at in Las Vegas.

In May 2011, MGM Resorts hosted the annual JCK Las Vegas show, offering the event's organizer, Reed Exhibitions, the GroupMAX system to manage the tradeshow's housing operations.

With Passkey's GroupMAX group reservation suite, MGM Resorts can now offer each event a professional booking website where guests can easily make their reservations online from any web browser or mobile device, while meeting planners can access critical event data from live dashboards, helping them track room block productivity, run proactive reports and manage rooming lists.

Reservations made via GroupMAX's booking websites directly transfer to MGM Resorts' internal reservation system, eliminating the time-consuming task of manually re-keying data or the risks inherent in data transfer. The newfound efficiency not only accelerates booking pace, but also increases reservations within contracted blocks, helping maximize bookings for the event and mitigating the planner's attrition risk, all while providing elevated service levels to both planners and guests.

Notably, GroupMAX's cloud-based architecture is the industry's only system that lets meeting planners track their event data across multiple hotels and venues, helping them run comparable analyses and predictive models that enhance their event success metrics.

MGM Resort's 11 Las Vegas properties using the GroupMAX system are ARIA, Bellagio, Vdara, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.