November 7th, 2013 | Elaine Yetzer Simon

First Hyatt Ziva opens in Mexico

7 Nov, 2013 By: Elaine Yetzer Simon

The Hyatt Ziva Los Cabos, the first Hyatt-branded all-inclusive resort, opened this week in Mexico. Hyatt Hotels Corp. and Playa Hotels & Resorts B.V. partnered on the hotel. Hyatt Ziva Los Cabos offers 619 spacious suites, including 436 junior suites, 97 suites, 34 swim-up suites, 35 premium deluxe suites, 16 premium two-room suites, and one presidential suite.

Hyatt also will open the first property in its Hyatt Zilara all-inclusive brand, the 918-room Hyatt Zilara Cancun, this month. The Hyatt Zilara brand exclusively focuses on adults, while Hyatt Ziva focuses on families.

Chief marketing officer John Wallis said it was important to Hyatt to launch new brands rather than incorporating all inclusive elements as part of other packages to avoid confusing the customer, according to Marketing Week. However, Ziva and Zilara will be incorporated into the Hyatt portfolio, which now includes nine brands.

Authentic food and beverage offerings and on-property experiences are how plans to differentiate its new brands, according to Hotels.

"Early on, the differentiation will be about presentation and the atmosphere of the outlets, which are things you can change right away," said Chris Walker, Hyatt’s vice president, brand experience. "Later on we will renovate the outlets and introduce new F&B concepts our team has been working on. As we evolve the restaurants, they will have different concepts that are more authentic to the cuisines there.

"We don’t have a roadmap yet as to which will switch on which days, but it will happen in the middle of next year."

Hyatt Ziva Los Cabos guests can choose from eight restaurants and six bars and lounges.

The hotel also is the first all-inclusive resort to offer meeting and convention groups an all-inclusive experience under a Hyatt brand. The resort, located within a five-minute drive of the Los Cabos International Convention Center, boasts 35,000 square feet of meeting and event space including the 11,624 square foot Grand Theater, which can accommodate more than 500 guests. The resort can comfortably accommodate up to 1,000 guests for an event. In addition to the traditional meeting space, there are outdoor lawn, garden and beach venues.

"These are upper-upscale properties and we have a number of existing Hyatt Gold Passport members that are loyal to Hyatt that will stay at Hyatt all-inclusive properties," Walker said. "The loyalty club gives us a great base of business. We anticipate lots of U.S. and Canadian business but also some global. We will grow within the existing segment by attracting travelers looking for the seal of approval from a brand like Hyatt and also people that would not be familiar with all-inclusive resorts but are familiar with Hyatt. "

Additional hotels are planned for Jamaica, China and, eventually, Spain and Portugal. According to Hyatt, this is the first time a major global hospitality company has launched new brands exclusively focused on the all inclusive sector.

Topic : Openings, Hyatt, Mexico
External Source : Hyatt Hotels Corp., Marketing Week, Hotels

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