London's Leicester Square will get a new hotel next month when the Victory House hotel has its soft opening. The properly will officially launch in September under AccorHotel's MGallery by Sofitel brand, according to TTG.
AccorHotels is rebranding the 86-guestroom property, which was originally the Hotel de l'Europe, with a movie-based design theme created by architect Michaelis Boyd to reflect the history of Leicester Square. It is close to Covent Garden, Piccadilly Circus, the National Gallery and Somerset House, according to HotelDesigns. The new hotel will be managed by Bespoke Hotels, a subsidiary of Criterion Capital, as its fifth UK property.
Other hotels opening in the square include the Hotel Indigo London-One Leicester Square from InterContinental Hotels Group and Edwardian Hotels' Leicester Square Hotel.
The 95-guestroom Hotel Indigo London-One Leicester Square, which is opening in late 2017, will operate under a franchise agreement with Criterion Capital. This is the operator's first deal with Criterion Capital. The new hotel is part of Hotel Indigo’s 76-hotel global pipeline and will increase its current portfolio to 76 hotels. This will be the brand’s eleventh Hotel Indigo in the UK. A large percentage of the brand’s locations—both open and in-development—are in Europe. Eight new European properties have already been signed in the third quarter of 2016.
Edwardian Hotels' 350-guestroom Leicester Square Hotel, which will open in 2019, is set to have London's deepest hotel basement at over 98 feet below ground level, according to The Caterer. It is being developed in partnership with engineering firm Arup and developer McGee for $393.5 million.