Loyalty-based rate reductions from major brands are the focus of many a headline these days, but text-based communication could be a hidden draw.

Hilton Worldwide announced its first-quarter earnings, but further news on its real estate and time share spin-offs, and future pricing structures, was scarce.

How do you measure the value of a brand? Brand Finance believes it knows how. Here are the rankings for top hotel brands.

The stereotypical Chinese tour group is still very much a force, but alongside this is another rapidly growing segment: the Asian millennial traveler.

For AmericInn, 2015 was a record-setting year. However, AmericInn needs to continue to evolve in order to stay relevant and successful.

Hyatt is the latest of the major brands to offer a rate-based draw for its loyal members. But is the company stepping on the toes of travel agents?

Hotels create branded scents to improve the guest experience, leave a lasting impression and boost revenues.

Luxury travel network Virtuoso shares where its customers are headed during the upcoming 2016 summer travel season.

Hotel alliances, similar to airlines, could be necessary for brands to survive in a tech- and distribution-driven hotel industry.

Yes, it can be a chore. Get over it because you have no choice but to embrace social media and then be great at it, too.