Peninsula Hotels debuts $60M renovation of The Peninsula Hong Kong24 Sep, 2012
Peninsula Hotels announced three new landmark debuts: the launch of Peninsula Moments, a new multi-million-dollar global brand campaign, the new PenCities online travel journal and a $58 million revitalization of its flagship hotel, The Peninsula Hong Kong.
Audiences can see Peninsula Moments in print, online and tablet versions of luxury, lifestyle, travel and business magazines worldwide beginning this September. The first two in a series of ten 90-second films were already unveiled; subsequent films will be released from September 2012 through March 2013.
To capture Peninsula Moments, Peninsula tapped Russel Wong, a Singapore-based photographer known for his celebrity portraits and his photography for major motion pictures. Complementing the still photography are the films produced by Ridley Scott Associates and directed by Jean-Claude Thibaut and Antony Crook.
Travelers planning a visit to any Peninsula destination can access insider travel and lifestyle information in the new PenCities, a new online luxury lifestyle journal recently debuted. Developed exclusively for The Peninsula Hotels by LUXE City Guides, PenCities presents a selection of insider recommendations covering the latest openings, restaurants, galleries, bars, classic favorites, special events, seasonal celebrations and things to do in each of The Peninsula Hotels' cities worldwide, plus emerging new luxury lifestyle and travel trends.