Alice acquires concierge software platform GoConcierge

Why hotels need to implement guest messaging
Earlier this year, Alice launched products including the guest profile, which gives hoteliers a view into the guest experience across every aspect of their hotel stay.

Alice acquired GoConcierge, a concierge software platform. As part of the acquisition, Alice welcomes approximately 1,000 GoConcierge hotel customers to its community.

"This acquisition is a huge win for our hotel customers," Alice CEO Justin Effron said. “We'll draw from GoConcierge's deep knowledge in the space and well-connected team, as well as their incredible hotel customer base, to drive improvements in our platform and hotel service offerings."

The acquisition is a testament to Alice's continued momentum in the hospitality industry since the company's inception in 2013. Recently, Alice received $26 million in Series B funding from Expedia, Inc. Earlier this year, Alice launched products including the guest profile, which gives hoteliers a view into the guest experience across every aspect of their hotel stay, including check-in, requests for amenities and services, and any interaction with the concierge, guest text messaging, which facilitates text messaging between hotels and guests without requiring an app download, as well as logbooks, which can be used by hoteliers to track any physical item belonging to or loaned to a guest, including packages and lost and found.

Alice launched a preventative-maintenance tool and an open API, and is looking forward to releasing new features for use by hoteliers such as checklists, a tool to improve task management, SMS automation, which automates responses via text to common guest questions, and more.

"This is a unique opportunity to bring two passionate companies together with a shared vision of delivering tools of efficiency to the concierge as well as other departments, including housekeeping, engineering, security, and a focus on guest communication,” said Adam Isrow, EVP of GoConcierge. “Ultimately, we will strive to reduce the number of applications team members are forced to learn and use on a daily basis.”