Barceló Hotels and Resorts, the third largest hotel chain in Spain and the 42nd largest in the world, signs its 109 properties with SiteMinder. The move adds nearly 33,000 hotel rooms to SiteMinder's distribution network.
“SiteMinder has provided the peace we were looking for to complete our distribution strategy,” said Albert Santin, Barceló Hotels and Resorts' head of e-distribution. “Their expansive partner network gives Barceló direct access to new, important markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests. And, I know SiteMinder will only continue to grow to provide us even greater direct business with the world's leading distribution channels.
"Additionally, as we look to grow our portfolio to 200 hotels in the next five years, having the ability to centralize as many bookings as we can now means we can have greater control as we scale, be significantly more efficient, and make better decisions that drive revenue."
Part of the Barceló Group founded in Spain's tourism hot spot of Palma, Barceló Hotels & Resorts comprises 109 establishments with nearly 33,000 rooms across 18 countries. Almost all establishments are 4-star and 5-star vacation resorts and city hotels.
In 2015, the hotel group acquired Occidental Hotels & Resorts to expand its presence throughout Europe, Latin America and Africa under the brands of Occidental, Allegro and Royal Hideaway. The acquisition was followed in 2016 by a franchise agreement with Chinese giant Plateno, which has enabled Barceló to leverage Plateno's 100 million-member loyalty program and granted Plateno rights to operate under the Barceló brand in the world's biggest outbound tourism market.