Proper Hotel installs Sonifi's entertainment/guest-engagement offering

The Sonifi and Proper Hotel design teams worked closely together to create a distinctive, modern and memorable guest experience that complements the stunning guest rooms.

New San Francisco property, Proper Hotel San Francisco, installs Sonifi Solution’s entertainment and guest-engagement product. The hotel, part of the Proper Hotel brand, celebrated its grand opening last month. Proper Hotel San Francisco is a mix of 131 original rooms in a variety of configurations that combine the plush yet tailored design of Kelly Wearstler with a careful selection of premium details and amenities.

Proper Hotel San Francisco was a complete rebuild of a historic building located down the street from the new Twitter headquarters. The hotel is housed in a historic flatiron building in the heart of Mid-Market. The solution is an IP based system that includes Staycast (streaming), iTV, free-to-guest, and public viewing. The Sonifi and Proper Hotel design teams worked closely together to create a distinctive, modern and memorable guest experience that complements the stunning guest rooms. This is the first install of Sonifi services with Proper Hotels, with installs planned at five other properties, three of which will open in 2018 and all to include the same attention to aesthetic detail.

"We pride ourselves on offering our guests the most advanced hospitality technology on the market, and found Sonifi to have the most feature-rich entertainment and guest engagement solution for independent luxury hotels," Proper Hotel President and COO Arash Azarbarzin said in a statement. “Since we care as much about the aesthetics as we do about the technology, we worked closely with Sonifi to customize the menu, graphics and fonts to extend our eclectic, forward-thinking design sense to the in-room TV. Our guests will now have the opportunity to experience a broad array of entertainment, from still-in-theater movies to a streaming capability for 1,000+ apps, and other features that our luxury hotel guest has come to expect."