Eight months after receiving a multimillion-dollar investment to accelerate its expansion throughout Asia, Red Planet Hotels, the Pan-Asian budget hotel chain, has partnered with SiteMinder for distribution technology.
Red Planet Hotels owns and operates 24 hotels in Thailand, Indonesia, the Philippines and Japan. The company's expansion roadmap includes the opening of four new hotels in 2017 and a further eight hotels before the end of 2018 to offer travelers more than 4,000 rooms in total.
"Red Planet Hotels has become a recognized brand for travelers who visit Asia and are in search of value,” Leah Teresa De Los Santos, the hotel chain's regional director of revenue management in the Philippines, said in a statement. “So, it's important we aren't expanding for expansion sake, but are creating greater options for accommodation that are not only appealing to value-driven travelers, but that can be found and booked.”
"We knew early in the process that we would need technology to compete in the complex channel distribution landscape that exists within today's travel industry, and SiteMinder has solved that challenge for us. Without their platform, our strategy for room distribution would be inefficient and therefore very costly in terms of lost revenue and occupancy. However, since this partnership, our overall revenue has clearly increased."
De Los Santos said SiteMinder’s vast connections to online booking sites and its seamless integration with the chain's property-management system, RoomKey PMS, appealed to the chain. This integration supports the continuous flow of availability, rates and reservation data between the chain's hotels and their guests.