July 18th, 2013 | Adam Leposa

Mobile is changing the meeting experience

18 Jul, 2013 By: Adam Leposa

With business travelers seemingly inseparable from their mobile devices, mobile technology can be a boon for hotels hosting meetings and events.

“Eighty-five to 80 percent of business travelers are carrying smartphones, and what we have seen over the last couple of years is that now a lot of these people are rejecting traditional paper programs,” said Patrick Payne, CEO of QuickMobile. “They don’t want to carry them around, and so we’ve seen very rapid adoption of this technology. With two devices, maybe three, they’re expecting to get the information in real time, as well as other things like the ability to network and connect with people through the mobile device.”

“From a hotelier’s standpoint, being able to move people logistically is sometimes a huge challenge, so any amount of information you can get to meeting attendees to make a place or space is fantastic help,” said June Priesner, corporate director of sales at Baywood Hotels.

“This is going to cause a major shift in digital signage when people can just look on phones and know where they’re going,” said Edie Chandler Lowe, SVP of hotel SystemsPro. “Especially with a GPS, a phone can just walk you to a meeting room.

“The challenge is going to be Wi-Fi connectivity in order to support all these mobile devices,” said Chandler Lowe. “Unfortunately that’s going to be a big expense where hotels are going to need to expend their focus over the next few years.”


Topic : Mobile Technology, Meetings, Apps, Business Travelers
External Source : Hotel Management

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