Nara is perfecting 'digital DNA' technology to help users find the perfect hotel room27 Aug, 2013 By: Esther Hertzfeld
Nara, a web search engine that has been offering a North American restaurant search tool, has added hotel search capabilities to the site. Travelers can now search among 50 U.S. cities for hotel possibilities. Nara has partnered with Expedia Affiliate Network to book hotels directly online and with Trip Advisor to offer ratings and reviews of the 13,000 hotels in Nara's database, reports Meetings and Conventions.
Nara is a “computational neuroscience company” that analyzes user behavior and uses artificial intelligence to make personalized recommendations. It draws inspiration from how the brain manages information to create a cloud-based “neural network” that can identify and understand your tastes.
““The Internet is chock-full of information and data, but it takes hours of wasted search time to mine through it,” Founder and CEO Tom Copeman said to VentureBeat. “Rather than continue with the mass of confusing web clutter, Nara’s mission is to design and engineer a more personable, actionable and liberating web to achieve a life well found. The Internet has become a big, giant haystack, and Nara helps you find the needle.”
A brain trust of MIT astrophysicists, neuroscientists, computer scientists, artists, and entrepreneurs began building Nara’s technology in 2010. The first application of the system focused on personalized restaurant recommendations. Nara combines analysis of your activity with analysis of millions of restaurant reviews and descriptions to make suggestions about restaurants you are likely to like. You thumb restaurants up or down to refine your presences.
Today Nara is extending this technology to hotel search. Its algorithm can now generate relevant recommendations for hotels in 50 North American cities. Users can turn to Nara to discover hotels in new cites that are similar to those they already like and learn why Nara made that recommendation. Nara partnered with the Expedia Affiliate Network to offer online direct bookings and pulls from TripAdvisor ratings and reviews.
Initially Nara will be limited to 50 cities across the US and Canada, but will quickly expand to offer nationwide coverage, according Copeman PandoDaily reports. Hotel recommendations are also limited to the Nara.me Web platform, and will be coming to a future mobile app update.
External Source : Meetings and Conventions, Venture Beat, Pando Daily
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