In Bath, England, Bath Boutique Ltd. has purchased the One Three Nine Bath Hotel, its third acquisition in the city in five years. The acquisition was supported by finance from Royal Bank of Scotland.
"Bath is a city that is highly competitive for our industry but we do feel we have tapped into the right market for UK and overseas visitors looking for something a little bit special," Michael Jones, owner of Bath Boutique Ltd, said.
Michael and Sarah Jones purchased Brindleys Boutique B&B in 2011, followed by Grays in 2013. Bath Boutique is aiming to develop a small group of boutique guest houses and hotels in Bath.
"Across all three properties, we are seeing an uplift in customer bookings this year…we are pretty much fully booked up until the end of October 2016 and beyond that bookings are looking very healthy."