True Fitness Technologies enters hospitality space

St. Louis--True Fitness Technologies, based in St. Louis, Missouri, is proud to announce the launch of their Hospitality Sales Division. This division of the fitness equipment manufacturer will focus on providing True's premium cardio equipment to the hospitality sector.

Heading up the Hospitality Division is Don Mullen. Don joins True with over 15 years experience selling into the hospitality markets. Among his experience, Mullen served as director of sales and then as VP National Accounts and Distribution for Electrolux Professional, where he developed a national account program working with major hospitality and healthcare customers, increasing master distributor sales by over $800,000 in two years. Prior to his time with Electrolux, Mullen served as Vice President of Sales/National Accounts for Wink Davis Equipment Company.

Mullen received his Bachelor’s of Business Administration, Finance and Marketing from Georgia Southern University and completed the graduate program at the University of Tennessee, Knoxville.

“We are very pleased to have Don join our team,” said Matt Hacker, Vice President of Sales for TRUE Fitness. “Don brings a wealth of experience and knowledge to our team, and we look forward to him paving the way for TRUE to become the fitness equipment of choice in the hospitality industry.”