W Hotels unveils renovation plans for North American portfolio2 Jul, 2012
W Hotels Worldwide announced plans to reinvigorate more than 10 of its hotel properties across North America within the next 18 months. The renovations, which vary by hotel, are slated to include updates to public spaces, new signature bar and restaurant concepts and revamps to guestrooms.
The renovation schedule is focused on many of the W brand's early hotels in key markets such as New York City, Seattle, Chicago, New Orleans and Los Angeles, among others.
For the design, W Hotels has collaborated with the W brand's design team to transform various spaces within each of the hotels. Starwood and its ownership groups, including Host Hotels & Resorts, Rockpoint Group and Estein & Associates USA, committed more than $100 million to the renovations.
W New York - Union Square has a new design aesthetic created by d-ash and Wilson Associates for W Union Square, which just underwent a renovation of all 270 guestrooms and corridors. Olives, the hotel's popular Todd English restaurant, as well as its nightlife venue, Lilium (formerly Underbar), also were revamped. The hotel's Living Room is set to be updated by Krause + Sawyer early next year.
W Seattle recently unveiled a completely redesigned Living Room and bar area. Designed by Skylab Architecture, the hotel has also debuted the W brand's signature restaurant concept, Trace, which focuses on conscious cuisine. The hotel engaged Therese Virserius Design to renovate all of its meeting rooms later this year.
W San Francisco earlier this year unveiled an expanded Living Room and destination bar as well as the launch of Trace. Designed by San Francisco-based Stanley Saitowitz/Natoma Architects Inc., the new design drew inspiration from the fog and city grid of San Francisco.
W Los Angeles - Westwood