October 27th, 2011 | Andrew Sheivachman

Netflix traffic choking hotel networks

27 Oct, 2011 By: Andrew Sheivachman

The news broke earlier this week that video streaming giant Netflix hemorrhaged users in the last quarter, dropping 830,000 subscribers from Q2 2011 to Q3. Is this good news for hoteliers, who have increasingly seen guests bring wireless networks to crawl with excessive video streaming?

According to a new study from Sandvine Network Demographics, global Netflix traffic accounted for 32.7 percent of peak downstream traffic. In other words when most guests are trying to use your property's network, one-third of all traffic is being gobbled up by bandwidth-intensive video streaming. Normal HTTP browsing accounts for only 17.5 percent of peak network traffic.

In terms of daily aggregated traffic, Netflix accounts for 23.3 percent of all traffic, followed by file sharing service BitTorrent at 16.5 percent. The study, however, projects that in the U.S. Netflix streaming may have already reached its peak.

The New York Times reported earlier this week that 100 million iPads are expected to be sold by the end of 2012.

“The iPad is the fastest-selling device in consumer electronics history, and because of it the demand placed on any public place Wi-Fi system has gone up exponentially in the last year and a half,” said David W. Garrison, the chief executive of iBAHN, told The New York Times.

So even with the stagnant growth of Netflix, expect the percentage of your guests streaming video to increase in years to come.

Topic : Netflix, Bandwidth, Wi-Fi
External Source : VentureBeat, Sandvine, The New York Times

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