Aloft doubling up in Silicon Valley

Starwood's Aloft brand is coming a second time to Silicon Valley. The hotel is set to open this December with 85 rooms. The adaptive re-use project will result in a total transformation of the Pacific Inn in Sunnyvale, Calif., and will join Aloft Cupertino as the second Aloft hotel owned and developed by an affiliate of Shashi Corporation.

"Aloft Sunnyvale will resonate with next gen travelers and area professionals with its distinctive urban design aesthetic, intuitive technologies and live music, all within close proximity of the area's leading technology and aerospace companies," said Brian McGuinness, SVP, specialty select brands for Starwood. "Aloft has experienced phenomenal growth and expects to cross the 100(th) hotel milestone early next year."

Aloft Sunnyvale will be located across from Sunnyvale Town Center, a 36-acre mixed-use development with shops, restaurants and entertainment. The hotel will offer proximity to the offices of numerous businesses including Juniper Networks, LinkedIn, AMD, Yahoo!, Lockheed Martin, Honeywell, and Northrop Grumman. Also nearby are Town & Country Village Shopping Center, Onizuka Air Force Station and Carnegie Mellon University's Silicon Valley campus. Hotel facilities will include 500 square feet of flexible meeting space, a 24-hour fitness center, the brand's signature W XYZ bar, and re:fuel at Aloft -- a one-stop grab & go food and beverage area.

"Adaptive re-use projects like this one are proving to be an important growth channel for the leading-edge Aloft brand, allowing us to enter new markets even more quickly," said Allison Reid, SVP of North America Development, Starwood Hotels & Resorts Worldwide.