Hotel Equities takes over management of 3 Alabama hotels

Hotel Equities now manages the Courtyard by Marriott in Tuscaloosa, Ala. Photo credit: Hotel Equities (Courtyard by Marriott Tuscaloosa, Ala.)

Atlanta-based hotel owner, operator and developer Hotel Equities has been appointed the management firm for three Marriott hotels located in Alabama. The hotels, a Courtyard by Marriott in Mobile and a Courtyard by Marriott and Fairfield Inn by Marriott in Tuscaloosa. Tuscaloosa, are owned by Neil Patel. Patel will participate in Marriott International’s Operator’s Coaching Program. Hotel Equities is Marriott’s exclusive partner to facilitate the OCP program for Marriott franchisees.

“We are proud to partner with this great owner to care for his assets especially during this time where we can add significant value by maximizing [revenue per available room] through increasing efficiencies and reducing operating costs,” said Joe Reardon, HE’s chief development officer. “We welcome the new associates to the growing HE family and look forward to offering them our best-in-class management training to support their growth in the industry. Our team is ready to provide support on all levels to ensure these hotels operate at the highest level and create an immediate impact for guests, staff and ownership.”

Hotel Equities plans to leverage its existing vendor partnerships as well as its expertise in operational management to further improve the success of the hotels. Plans are to immediately implement operational protocols with its HEalth First program, which heavily emphasizes health and safety as travel resumes.

“Engaging Hotel Equities gives me confidence that my hotels will operate with the highest level of integrity,” Patel said. “Their reputation and experience is unmatched in the industry and I look forward to expanding my knowledge with them through the OCP program.”