Best Western

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Best Western

Headquartered in Phoenix, Ariz., Best Western® Hotels & Resorts is a privately held hotel company with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market, including Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠ and the company’s soft brand, BW Premier Collection®.  The company’s two newest brands, Vīb® and GLō, were unveiled in 2015.
Celebrating 70 years of hospitality in 2016, Best Western® provides hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western® hotel worldwide. The company continues to set industry records regarding awards and accolades, most recently receiving 50 HSMAI Adrian Awards, earning four consecutive Compuware Best of the Web gold awards for best hotel website, and achieving seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western® branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.

Stories by Best Western

Tapping The Data Revolution

Exceeding customer expectations are at the core of achieving guest satisfaction, find out the best way to invest in the guest experience today!
Best Western

Let’s Play ‘Money in the Middle’

Discover how hotels can triumph at “money in the middle" with guest-pleasing boutique designs and amenities while keeping costs low when investing in the mid-scale market.