Donna Quadri-Felitti, Penn State School of Hospitality Management

The sales and distribution landscape has changed dramatically and subsequently so should the data upon which hotels adjust their strategies.

The sports travel business is complex, but courting this $10.47-billion industry is an opportunity hoteliers do not want to miss out on.

Sometimes a sales professional’s value is distilled to roomnights sold or total revenue produced but that doesn't tell the whole story.

Whether it is print or digital, visual cues through photographs can help hotel marketers achieve their goals.