Scott Wayne is the President of SW Associates, an international consulting practice focused on sustainable development through tourism for both public and private sector clients and organizations. Scott has over 25 years of experience in the tourism industry with a focus on international sustainable tourism development and investment. His practice specializes in strategic planning, international marketing and policy-making. He has advised public and private sector clients in more than 50 countries. Some of his most recent projects include: World Bank sustainable tourism development and investment assignments in 11 countries in the South Pacific, Azerbaijan, Georgia, Armenia, Senegal, Lebanon, Zambia, and Romania; trade policy for tourism in Tanzania, marketing and promotion for Uganda; and market feasibility projects to determine product mix for major resort development in China.
Scott is also an advisor to Questex for tourism investment projects and has been an adjunct professor at The George Washington University teaching Tourism and Destination Planning. He is also the author and editor of several publications for Lonely Planet Publications and Sierra Club Books, and numerous articles for magazines and journals. Scott holds a Master of Science with a concentration in International Public Administration from the University of Southern California and a Bachelor’s in Foreign Service from Georgetown University. He is fluent in English, French, and Spanish and can converse in Colloquial Egyptian Arabic, at least enough not to get himself into trouble. He is a Fellow with the Royal Geographical Society, and a member of the Middle East Institute, the Africa Travel Association and the International Ecotourism Society.