Banyan launches Cassia option in Phuket

Luxury operator Banyan Tree Hotels & Resorts plans to unveil the first property under its Cassia brand in Thailand in October.

Cassia Phuket, in the famed Thai resort destination, will open within the group’s integrated Laguna Phuket resort and will include 221 one or two-bedroom apartments, many with loft spaces overlooking a lagoon, ocean or park. Another 105 rooms will open in 2017.

The aim of Cassia Phuket is to attract more groups, including families with children.

Banyan Tree runs 37 resorts and hotesl, 67 spas, 77 retail galleries and three gold courses around the world.

Banyan Tree operates the Angsana and Banyan Tree hotel brands as well as Banyan Tree villas. The group launched the Cassia brand in June 2014 to offer larger unites for extended stays and larger groups and priced as a cheaper alternative to Banyan Tree villas with the aim of attracting more of Asia-Pacific’s growing middle class.

The first Cassia properties will be in Phuket, Bintan in Indonesia, Beruwala in Sri Lanka, China’s Lijiang and Australia’s Gold Cost. The Phuket property is the first one under the brand to be followed by one in Bintan at the end of next year or early 2017. Cassia Lijiang is planned for the end of 2017.