Carlson Rezidor signs Radisson Red brand deal in China

Carlson Rezidor Hotel Group has kicked off the Asia Pacific launch of its new Radisson Red hotel brand with the signing of Radisson Red Shenyang Hunnan in Northeast China, consisting of 300 rooms. This hotel is the first Radisson Red hotel signing in the world.

The capital of Liaoning Province, Shenyang is a commercial and industrial hub known for its car manufacturing. The city is also a popular tourist destination with historical and cultural attractions such as UNESCO World Heritage sites Shenyang Imperial Palace, Fu Mausoleum and Zhao Mausoleum.

The Radisson Red Shenyang Hunnan is part of a twin hotel development which includes Radisson Blu Shenyang, located in the CBD of Hunnan New District, within Shenyang National High-Tech Industrial Development Zone, which is home to almost 6,000 enterprises. The hotel is surrounded by high-density commercial developments and is also close to Shenyang International Exhibition Center, the Sports Stadium and Shenyang International Airport, the largest in Northeast China, with connections to 70 Chinese cities and 11 international destinations. Radisson Red Shenyang Hunnan is expected to open in 2016.

"The signing of Radisson Red Shenyang Hunnan marks an important milestone for the Radisson Red brand, being the first in the world. We expect to see Radisson Red feature significantly in our portfolio growth in China, as well as across the region, as the brand has a strong relevance to the growing segment of millennial-minded travelers and a compelling value proposition for hotel owners and investors. Of the global target of 60 by 2020, we are confident that half of it will be in Asia Pacific. This new addition to our China portfolio further strengthens our commitment to China. We will be growing our presence in China, from 13 hotels currently in operation to 41 within the next three years," said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.

Radisson Red is Carlson Rezidor's lifestyle brand. Carlson Rezidor calls Radisson Red a "non-traditional hotel brand that will deliver an upscale guest experience while offering hotel owners a lower per-key construction cost and lower operating costs than traditional upscale hotels, as a result of a multifunctional approach to design and efficient space planning."

Radisson Red hotels can be new builds or conversions located in metropolitan cities, resort destinations, airports or mixed used developments in urban and suburban areas.

"Carlson Rezidor has proven to be the right partner, delivering strong financial returns for our hotel. We are pleased to partner with them to establish the first Radisson Red in the world. We are very confident of the strong investment potential of Radisson Red. It is a forward-looking brand that caters to the new breed of global travelers. Radisson Red gives us the opportunity to capture this important and growing segment and we are pleased to have the first-mover advantage," said Mdm Lv Li Hua, of Shenyang New Times Investment Co., Ltd, which owns Radisson Red Shenyang Hunnan, as well as Radisson Blu Shenyang Hunnan.

 

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