Case Study: Field Marketing

CASE STUDY:

FIELD MARKETING

Presented by Red Lion Hotels Corporation | March 25th, 2015


LIVE Survey Results of Hotel Management Readers:

 

 

 

 

 

 

 

 

 

Guests often choose a hotel on the basis of its location, it’s meeting facilities, it’s reputation or even it’s price. Field marketers must be able to identify the factors that shape each hotel’s guest profiles. In the hotel industry it is important to not only monitor these factors but to maximize a hotel’s revenues through marketing tactics at the brand level, as well as the local level.

At RLHC it was important for us to appoint a field marketing manager to each individual property to provide a cadre of services that are based upon the following principals: extend brand initiatives to market level activation, assist hotels directly with a depth of both digital and traditional marketing methods, distribution services and revenue optimization experience, and develop local marketing plans and initiatives, report ongoing progress and modify plans as necessary.

Opportunity

The Red Lion Hotel Salt Lake Downtowner in Salt Lake City, Utah was pacing behind their competitors for Q2 2015 occupancy and needed a strategy to improve business during the second quarter.

Solution

BOHO Salt Lake City

The Red Lion Hotel Salt Lake Downtowner in Salt Lake City, Utah was pacing behind their competitors for Q2 2015 occupancy and needed a strategy to improve business during the second quarter.

 

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