Case Study: Omni-Channel Marketing

CASE STUDY:

Omni-Channel Marketing

Presented by Red Lion Hotels Corporation | July 29th, 2015


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Introduction

At RLHC, we have the expert teams in place to achieve award winning digital marketing results. Our strategy includes leveraging all digital channels, proprietary technology, consistent creative and promotional messaging to increase recall with consumers as well as creating a consistent brand experience. Not only do we harness the power of OTAs--online travel agencies-- to capture more market share, we also build exclusive offers to incent travelers to book on Direct.com channel.

Opportunity

While planning for our spring digital campaign, we had three core goals: increase occupancy, spring bookings and brand awareness. These objectives are crucial for all omni-channel campaigns.

Solution 

With our digital strategy, technology and media in place, we offered guests an exclusive discount available at all Red Lion properties during the spring campaign. Our spring-themed landing page allowed guests to view the details of the sale and property amenities.

Results

graphOverall, the spring campaign saw outstanding results with a 1,608% ROI.

 

 

 

 

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