Case Study: Online Travel Agencies

CASE STUDY:

ONLINE TRAVEL AGENCIES

Presented by Red Lion Hotels Corporation | March 23rd, 2015


LIVE Survey Results of Hotel Management Readers:

 

 

 

 

 

 

 

 

The world of digital marketing and e-commerce is much bigger than you think. The moment you think you can see the edges and its four corners, the frontier expands through disruption and innovation. If you think this is linear growth, think again. The world of e-commerce is exponential. Professor Al Bartlett, Professor Emeritus in Nuclear Physics at the University of Colorado at Boulder, said it best:

“The greatest shortcoming of the human race is our inability
to understand the exponential function.”

 

LINEAR CURVE PICTURE

EXPONENTIAL CURVE PICTURE

 

Digital marketing and e-commerce are marketplaces to introduce your product and win lifetime customers. The OTAs are one street in that marketplace, but a busy street nonetheless, and they must be engaged in kind and throughout the buying funnel.

RLHC surrounds and nurtures these e-commerce marketplaces with cost effective distribution technology and resource expertise to maximize new customer acquisition and long run profitability.

By approaching promotions and campaigns through a multi-channel lens through the active marketplaces that e-commerce provide, RLHC grew its return on as spend for a typical season campaign from 7:1 to 13:1.

Nobody engages the connected traveler like RLHC.

Come see how.

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