Chapel Hill's Franklin Hotel joins Hilton's Curio Collection

The Franklin Hotel in Chapel Hill, N.C., is joining Curio — A Collection by Hilton, and will be added December 2, reports The Daily Tar Heel. The hotel is owned by Jay Patel, who told the Tar Heel he is excited by the prospects. "This is a collection, so it’s not a full conversion to one of the Hilton brands," he said. 

Chapel Hill Town Council member Lee Storrow said The Franklin Hotel has already benefited the Chapel Hill community, and he said he is excited for its selection into Hilton’s collection.

"Partnerships like this provide new marketing channels to a hotel property like The Franklin, and that’s a positive thing," he told the Tar Heel. "The Franklin Hotel has been a very successful economic engine for downtown."

As Patel told it, since The Franklin Hotel is not part of a chain and does not have a long legacy, Patel said the hotel is trying to find ways to reach people and strengthen its reputation, which is why its owners applied for the Curio Collection.

"As an independent hotel, we have a nice local awareness," he said. "It was really to gain better support from a larger marketing standpoint."