Choice Hotels International has announced the signing of a development agreement for Choice's Quality and Clarion brands with Boli Hotel Management Company Ltd. The deal marks the launch of the first Clarion and Quality hotels in China, and the continual expansion of its international business.
The development will begin in Hangzhou, with plans to expand across the region.
"With several Comfort Inn hotels already located in China and performing successfully, it is a natural step to introduce other brands within the Choice Hotels portfolio to the region," said Mark Pearce, SVP of Choice Hotels' international division. "Our partnership with Boli Hotel Management Company is a significant milestone not only because it marks the launch of our development efforts for Clarion and Quality hotels in China, but because it represents the opportunity for local developers to partner with an international hotel company.
"Global tourism is on the rise and there is substantial opportunity for our portfolio of hotels to expand internationally," continued Pearce. "We are excited to introduce attractive and affordable hotels to the China market, and eagerly anticipate our growth in the region over the next few years."