Former Radisson in Lubbock, Texas, to be rechristened a Hilton

The Hilton Lubbock's original atrium.

An investment group led by Travis Stribling of Q-505 is moving forward with the redevelopment of a 140-room hotel located at 505 Avenue Q in downtown Lubbock, Texas, which is slated to become the DoubleTree by Hilton Lubbock – University Area. Steve Van, president and CEO of Dallas-based Prism Hotels & Resorts—who will serve in an advisory role during the project’s development and will provide pre-opening services and manage the hotel upon completion—made the announcement.

Formerly a Radisson that has been closed and vacant for five years, the new hotel will be extensively remodeled both inside and out, with plans to open during the summer of 2018. Every exterior and interior surface will be completely redone. The hotel will retain its original six-story atrium, along with a large skylight serving as a focal point for casting natural light over the hotel’s bar and lounge. The hotel will also have more than 4,000 square feet of meeting space, a full-service restaurant and bar, a fitness center overlooking the pool with a retractable skylight, an open-concept lobby and business center and a veranda lounge near the main entrance.   

“This hotel is undergoing an exciting renovation with every detail being considered,” Stribling said in a statement. “The only things that will be familiar to folks that have been in the building over the years will be the tower’s beautiful atrium and the indoor pool – and those will be getting a makeover as well.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Hilton branding brings the building full circle, as it was originally developed in the 1970s as a Hilton hotel to serve the new Lubbock Civic Center. Stribling noted the hotel’s proximity to a number of event centers within the city, and its prime location on Avenue Q, the main thoroughfare in and out of the city. “This project is across the street from Delbert McDougal’s ‘nationally acclaimed’ Overton Redevelopment. It is still within walking distance of the newly renovated Lubbock Civic Center and a block and a half from the proposed Buddy Holly Hall of Performing Arts and Sciences,” Stribling said in a statement. 

“The prime location of this property presented an exciting opportunity for this redevelopment and for our best-in-class team to play a critical role in this hotel’s future through each step of the project,” Van said in a statement. Prism currently manages more than 25 hotels for multiple institutional and private, entrepreneurial owners in urban, suburban and resort destinations.

As specified in the project’s name, the hotel will focus its efforts on accommodating people visiting or doing business with Texas Tech University, the Lubbock Civic Center and downtown Lubbock. 

Suggested Articles

Lodging owners who have the appropriate resources and capital have an opportunity to renovate at an accelerated rate and at more competitive prices.

The £18.4 million fine stems from a data breach discovered after the company purchased Starwood Hotels & Resorts Worldwide.

There are both positive and negative aspects to utilizing preferred equity capital, but it is often the best way to maintain ownership of the asset.