Hard Rock begins conversion of the former Trump Taj Mahal

Hard Rock International officially announced the completed acquisition as well as unveiled plans for the launch and significant renovation of the Hard Rock Hotel & Casino Atlantic City, N.J. Dignitaries including Governor Chris Christie, Atlantic City Mayor Don Guardian, Hard Rock International Chairman Jim Allen and Senate president Stephen Sweeney, as well as local representatives, gathered to learn more about the momentous opportunity the project will bring to Atlantic City. The former Taj Mahal building will undergo a $375-million renovation and reopen in summer 2018. The upcoming Hard Rock Hotel & Casino Atlantic City is situated on 17-acres of prime Boardwalk real estate, offering views of the city and Atlantic Ocean.

Impacting local and regional economies, as well as contributing to the revitalization of Atlantic City, the partnership between Hard Rock International and the Morris and Jingoli families will create more than 1,000 jobs during construction and 3,000 permanent jobs. Since the transaction on March 31, Hard Rock has already hired 23 employees as it sets out to bring the property back to life. 

“From world-renowned music events to innovative dining concepts, we’re excited to bring the Hard Rock Hotel and Casino experience to the Atlantic City boardwalk – which has been home to our Hard Rock Cafe for more than 20 years,” Allen said in a statement. “Our commitment to Atlantic City has never been stronger and we look forward to being a catalyst for further growth and development of the area.”   

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Hard Rock Hotel & Casino Atlantic City will offer a range of gaming opportunities with 2,400 slots and 130 table games. Additionally, the casino will include a redesigned interior with food and beverage concepts. Hard Rock Cafe Atlantic City will move to a new 400-seat venue, including an improved stage and central location within the property with beach access. Hard Rock Hotel & Casino Atlantic City will become the premier entertainment destination with live music, sporting events, conferences and shows with two separate arenas offering more than 7,000 seats total. 

The entrance of Hard Rock Hotel & Casino Atlantic City will be reimagined, beginning with updating the existing facades along Pacific Avenue, at the resort entry, porte cochére and along the world-famous Atlantic City Boardwalk. Upon arrival, guests will enjoy a new check in experience and lobby lounge, and both guestrooms and suites will undergo a complete renovation and redesign. Meeting space will also be updated to accommodate both large conventions and smaller events.

A full-service spa will be on offer, and The Sound of Your Stay music amenity program will offer complimentary in-room Fender guitar checkouts. The property’s design will feature museum-like displays adorning the walls. Memorabilia for the hotel will be carefully hand-selected with a focus on contemporary musicians and artists who call New Jersey home.

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