IHG brings Voco brand to Atlanta

IHG’s Voco hotels brand has made its Atlanta debut with the opening of the converted and rebranded Voco The Darwin Hotel in the city’s Old Fourth Ward district. The property will be the first IHG-branded and Atlanta-area property for owner Global SCR. Atlanta-based management company HVMG will continue oversee the hotel’s operations, building on its own portfolio of three IHG-branded properties and more than 100 nationwide.

The former Ponce Hotel was renamed The Darwin two years ago. The property will emphasize sustainability through plant-based amenities, bedding with filling made from 100 percent recycled materials and complimentary filtered water in reusable bottles.

The hotel will have “unstuffy spaces” and customized amenities. The four-story building includes a central courtyard, onsite dog park and outdoor cocktail bar. The onsite restaurant serves breakfast, dinner and grab-and-go lunch options and a beverage bar that offers the brand’s signature barista-served coffee and pastries from Atlanta staple Alon’s Bakery.

“As the first Voco hotel in Atlanta, and in the backyard of our Americas regional headquarters, Voco The Darwin Hotel marks an exciting milestone for our rapidly growing brand,” Carol Hoeller, vice president of global brand management for Voco hotels, said in a statement. “The property reflects the brand’s conversion-friendly design, which enables a seamless transition and amplification of the upscale amenities and overall fun personality that our guests have come to know and love. We invite visitors and our Atlanta neighbors to ‘come on in’ and experience Voco hotels firsthand.”

“We’re thrilled to introduce Voco hotels to Atlanta with our first IHG-branded property,” Shyam Patel, COO of Global SCR and managing member of Voco The Darwin Hotel, said. “The hotel’s regionally inspired, welcoming vibe embodies the spirit of Atlanta’s lively culture, making it a natural fit for the Old Fourth Ward. We’re also excited to work with IHG, who shares our commitment to our local roots.”

The opening of Voco The Darwin Hotel follows Voco The Tuxon’s September debut in Tucson, Ariz., and precedes planned late 2024 openings in Mexico City, Cincinnati and Laguna Hills, Calif.