Sheraton brand to enter Okinawa via conversion

Sheraton Okinawa Sunmarina Resort
Sheraton Okinawa Sunmarina Resort

Starwood Hotels & Resorts Worldwide has announced an agreement with Sunmarina Operations Co., part of Ishin Hotels Group, to develop and open the Sheraton brand in Okinawa, Japan. The 200-room Sheraton Okinawa Sunmarina Resort will be located on Sunmarina Beach and is scheduled to open in mid-2016.

The hotel is a conversion of the existing Sunmarina Hotel, operated by Ishin. An additional 45 rooms wil be added in early 2017 through the construction of a new-build tower.

According to Lothar Pehl, SVP, operations and global initiatives, Starwood Hotels & Resorts Asia Pacific, Sheraton is set to add more than 150 new hotels globally by the year 2020.


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“Okinawa is ever-popular with local and international visitors, and has evolved into a highly sought-after beach resort destination for increasingly affluent global travelers,” said Michael Nigitsch, CEO of Ishin Hotels Group. “Our partnership with Starwood will allow us to cater to travelers’ needs while raising the bar for Okinawa’s upper-upscale hospitality offerings.”