Deal struck to bring Starwood's Aloft to Shanghai

Starwood Hotels & Resorts Worldwide has announced the signing of an agreement with Shanghai Hongtai Industry Development Co. to debut its Aloft brand in Shanghai. The Aloft Shanghai Nanxiang is slated to open in 2018, in the Jiading district, joining Starwood's currently operating Sheraton Shanghai Jiading Hotel and Le Méridien Shanghai Jiading, slated to open in 2017.

"The signing of Aloft Shanghai Nanxiang marks a significant milestone for Starwood, as we bring the innovative Aloft brand for today's hyper-connected global traveler to the vibrant city of Shanghai," said Vincent Ong, senior director, brand management, Asia Pacific, Starwood Hotels & Resorts.

"Aloft boasts the company's second largest hotel development pipeline, and this significant signing paves the way for future development of the Aloft brand in first-tier cities," said Nong Xia, SVP, head of acquisitions and development for Greater China, Starwood Hotels & Resorts.

Aloft Shanghai Nanxiang will feature 210 loft-inspired guestrooms and suites, and will be located in a mixed-use development consisting of offices and retail establishments.

"We firmly believe that Aloft Shanghai Nanxiang will meet the needs of today's domestic and foreign visitors in pursuit of a smart travel experience, and will breathe new life into the staid traditional mid-market hotel services," director of Shanghai Hongtai Industry Development Co., Ltd., Mengyu Hong said. She continued, "The 'Tech 50' Intelligent Hardware Base, combined with the surrounding tourism resources of the ancient town and its traditions, manifests as a beautiful blend of Nanxiang's cultural heritage with modern technology."

Nanxiang is one of Shanghai's four main cultural townships. It was officially established in October 2014 as China's "Tech 50" Intelligent Hardware Base, serving as an incubator to provide capital and investment support while striving to create an enterprise-friendly eco-system for intelligent hardware.