Natural look: Western Cedar finish by Pure + Freeform

This finish mimics a heartwood with a straight, linear grain, ideal for traditional and contemporary settings alike.

Pure + Freeform, a bespoke metal studio specializing in architectural walls and ceilings, has launched the new Western Cedar finish that mimics a heartwood with a straight, linear grain, ideal for traditional and contemporary settings alike.

The metal panel appears to be a rift-cut cedar, and its matte texture and pink and red undertones emphasize a natural look.

In addition to eliminating the maintenance issues associated with wood, the panel can be perforated for acoustics, making it an alternative to traditional building materials.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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