Natural look: Western Cedar finish by Pure + Freeform

This finish mimics a heartwood with a straight, linear grain, ideal for traditional and contemporary settings alike.

Pure + Freeform, a bespoke metal studio specializing in architectural walls and ceilings, has launched the new Western Cedar finish that mimics a heartwood with a straight, linear grain, ideal for traditional and contemporary settings alike.

The metal panel appears to be a rift-cut cedar, and its matte texture and pink and red undertones emphasize a natural look.

In addition to eliminating the maintenance issues associated with wood, the panel can be perforated for acoustics, making it an alternative to traditional building materials.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

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