Yoav Messer, David d'Almada conceive The Norman in Tel Aviv

Situated in the heart of Tel Aviv, The Norman is slated to be opened at the Mediterranean city in the first quarter of 2014.  The design merges the 1920s with modern comforts.  The Norman is located close to Rothschild Boulevard, Tel Aviv’s first boulevard. By day, Rothschild is a commercial hub with financial institutions lining the street, while at night it becomes busy with diners and party-goers.

Converted from two historic buildings in the heart of the “White City”, Tel Aviv’s UNESCO heritage site, The Norman will comprise of 30 bedrooms and 20 suites, including two penthouse suites.

The architecture was conceived by Yoav Messer, and will preserve the original building while remaining true to the area’s Bauhaus character.  Also tapped for the property was interior designer David d'Almada of SAGRADA. Original Israeli artworks will be used throughout its public areas, guestrooms and suites, ranging from classic oil paintings, sculptures and prints.  A resident curator will also be on hand to offer insights into the artworks displayed throughout the property. In addition, the hotel will offer bespoke tours of local galleries and artists' studios, incorporating regular art showings and events taking place around Tel Aviv.


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The Norman will have two dining outlets: The Norman Restaurant, a brasserie style restaurant serving Mediterranean cuisine throughout the day; and Dinings, the Japanese tapas restaurant, with outdoor dining as well as private dining for up to 20 diners. As part of the design, Dinings will also have a live sushi counter and partially open kitchen. In addition, The Library Bar will recreate an English lounge and serve cocktails. A 24-hour concierge team will similarly be on hand.

The rooftop at the Norman will have the infinity pool; while at the third floor, there will be a spa.