Starwood Capital Group launched the new luxury lifestyle brand 1 Hotels, with the debut of its first property in South Beach. The 1 Hotel & Homes South Beach will be followed by Central Park in late spring, and Brooklyn Bridge Park at the end of 2015.
At 1 Hotel & Homes South Beach, guests are welcomed with 3,000 feet of living wall wrapped around its exterior, with 11,000 local tropical plant varieties in interactive hanging terrariums, a plant laboratory from local Miami artisans Plant the Future.
For interiors and landscaping, 1 Hotels collaborated with architects and designers who share the brand’s vision on sustainability. At 1 Hotel & Homes South Beach, boutique design Meyer Davis Studio transformed a Miami building on 600 feet of oceanfront into a statement of design inspired by nature. Nikola Gradisinki of NGNY revamped the property’s rooftop.
1 Hotels’ properties have minimal environmental footprint as they leverage local resources, conserving non-renewable resources, mitigating paper consumption and reducing landfill waste. Materials for construction and furnishings are regional, reclaimed or repurposed, whenever possible. This includes saving Colorado beetle kill pine to create headboards at 1 Hotel & Homes South Beach.
The South Beach property was designed from an existing building, overhauled to adhere to the brand’s standards for less consumption and more conservation. Every aspect of the property was updated, such as: installing energy-efficient heating and cooling systems; installing motion sensors; using LED illumination to reduce electrical demands and heat build-up from lighting; using low V.O.C paints, adhesives, sealants and finishes; installing Triple Clear Water filters in all taps, sinks and showers; using low-flow plumbing fixtures to conserve water; and using eco-friendly Ipura dry cleaning machine and detergent-free Zum Clean aromatherapy eucalyptus laundry soap.
Guestrooms and suites at every 1 Hotel have custom hemp-blend Keetsa mattresses topped with hypoallergenic 100 percent organic linens; custom-created 1 Hotels bath and body products; and hangers made from recycled paper.
At 1 Hotel & Homes South Beach, where the 426 rooms average 700 square feet — the largest on South Beach — King sized beds built on reclaimed white oak platforms are the norm, with wrap-around daybed couches, bedside chalkboards for notes and complimentary reusable recycled water glasses available to use with the Triple Clear Water in-room water tap.
Brand amenities include: Tesla premium electric car service for guest transportation within a pre-set radius, complimentary bicycle valet, complimentary parking for guests who bring their own electric vehicles, complimentary Wi-Fi and digital newspapers on an in-room device.
For dining, chef Tom Colicchio is overseeing three food and beverage programs and in-room dining at 1 Hotel & Homes South Beach, including Beachcraft; the lobby bar called Tom on Collins; and the poolside restaurant and bar The Sand Box. In May 2015, the property will introduce 1 Kitchen: Organic Food And Juice Bar by Spring Cafe.
Coming in late 2015, South Beach guests will enjoy an 18,000-square-foot fitness center and spa.
Located on Collins Avenue from 23rd to 24th streets, 1 Hotel & Homes South Beach sits directly on 600 feet of beachfront (2341 Collins Avenue). The property offers views of the Atlantic Ocean, Miami’s Biscayne Bay and Downtown Miami’s skyline. The 426-room hotel, which was designed by Meyer Davis Studio, celebrates nature, evident from the driftwood furnishings to the abundance of living, natural material. The property features four swimming pools, including a 112-foot long rooftop pool as part of the 26,000-square-foot rooftop lounge; three outlets from chef Tom Colicchio, including the signature Beachcraft; 57 cabanas and daybeds; an 18,000-square-foot spa, wellness and fitness center, set to open late 2015; over 100,000 square feet of indoor and outdoor space; and 155 branded residences in collaboration with LeFrak.