MIAMI BEACH, Florida — [October 8, 2007] — The legendary Eden Roc Renaissance Beach Resort & Spa has embarked on a $170 million transformation to be completed in late 2008. Architect John Nichols will masterfully execute the extensive renovations, including all 349 guest rooms of the existing tower, pools and cabanas, Spa, restaurants, meeting space and retail options, as well as the creation of a 21-story, 283 guest room tower. Wifi capabilities will be available throughout the hotel and pool areas.
"The vision for The Bold New Eden Roc is remarkably dramatic," said Saun Lightbourne, Director of Sales and Marketing for the Miami Beach hotel. "We look forward to offering our guests a sophisticated, chic, contemporary resort experience with cutting-edge technology providing Renaissance "live well" standards with exceptional service."
As guests enter through the familiar doors of the Eden Roc, they will experience a Bold Transformation. The one-of-a-kind rosewood columns encircling the new lobby bar will serve as the focal point of the arrival experience. See through views of the Atlantic Ocean will be complemented by sophisticated furnishings in white accented with South Florida 's bright color palette.
Each of the 349 guest rooms in the existing tower will be completely reconfigured to feature large, oversized bathrooms and spacious bedrooms awash in the colors of sun, sea and sand. Each guest room will be stylishly decorated with the latest amenities, including large LCD TV's and iPod docking stations. All guest room corridors will be remodeled, and the classic Eden Roc elevators will also be refurbished. The bathrooms will showcase an expanded double vanity and new walk-in showers.
A new 21-story, 283 guestroom tower is being constructed along the south edge of the resort, and will feature sophisticated new oceanfront guest rooms with modern finishes, luxurious bedding, LCD televisions, iPod docking stations, five-fixture bathrooms and endless views of the Atlantic Ocean. The tower will also include a limited number of exclusive 1,200-sq. ft. private oceanfront Miami Beach suites, which will feature not only the latest technology and pampering amenities but an oversized balcony that comes equipped with its own private Jacuzzi.
Meetings and events will be even more glamorous at the Eden Roc with the creation of two new Pillar- less Ballrooms with an additional Rooftop Terrace that can be tented if desired. The state-of-the art ballrooms featuring a combined total of more than 14,000 sq ft of glass wall overlooking the Atlantic Ocean and Intracoastal Waterway . A lush rooftop garden area with a chic 'sky' bar and guest services will be developed for the main building, perfect for private functions and social gatherings.
The main pool at this stunning Florida beach resort will be redesigned showcasing five new infinity-edge plunge pools overlooking the sparkling Atlantic Ocean . A new full-service pool bar, poolside and beachside cabanas, bi-level bungalows and recreational retail shop will be added. The second pool and deck, located above the Beachside Bar & Grill will be resurfaced and enhanced with landscaping and poolside cabanas. Additional reflecting ponds and lush landscaping will also be added in the main pool area. Three brand new dining destinations have also been added to the resort.
The Destination Spa will be completely redone with a new 21,000 sq. ft. layout and additional treatment Rooms, including poolside options, expanded cardio/fitness facilities, and overall destination spa décor, theming and programs. There will also be a new upscale retail shop, and the main dining room will be revamped into a signature specialty restaurant.
The Bold New Eden Roc Renaissance Beach Resort & Spa will reopen it first phase winter 2008 with 349 new guest rooms and suites. In its final phase, a fabulous new tower boasting all oceanfront rooms and suites will open in late 2008 with five-fixture bathrooms, oversized balconies with private hot tub, and luxurious new bedding. The focal point of the Bold New Eden Roc will be an oasis of pools, water features and gardens, threaded with walkways and intimate seating areas. Three new restaurants will offer exquisite dining options overlooking the Atlantic Ocean . A 21,000 sq. ft. zen-like spa will offer the latest treatments and a state-of-the-art fitness center. Located in the heart of Millionaire's Row on Miami Beach, Eden Roc is situated between one of the world's most famous beaches and the Intracoastal Waterway . For more information please visit www.edenrocresort.com.
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Beth Nelson/Marielise Garcia
13501 SW 136 St. Suite 208
Miami , FL 33186