3north, Poesis Design collaborate for Quirk Hotel

Quirk Hotel, A Destination Hotel opened in Richmond, Va. An Italian Renaissance building located at The Broad Street Commercial Historic District, Quirk Hotel is housed in a 60,000-square-foot historic Richmond landmark, originally constructed in 1916 as a department store, J.B. Mosby & Co. The structure's overhaul and design were led by its owners, husband and wife duo Ted and Katie Ukrop. Helping in the property’s restoration were Richmond-based architectural firm 3north and Connecticut-based interior design firm Poesis Design.

The designers preserved the lobby's segmental arches, groin vault ceiling and ornamental ironwork staircase. Meanwhile, to pay homage to the building's historic department store days, glass cases adorn the lobby, housing museum-like objects and collections such as vintage hats, while acting as spacing partitions. The lobby's focal point upon entrance is an art installation titled "Pile," created by local artist Susie Ganch. The piece is comprised entirely of white coffee lids collected from Richmond's coffee shops.

The hotel has 74 guestrooms and suites. Each room has a palette of warm-pink, gray, walnut brown, white and black, allowing alternating pink and gray colored walls (Benjamin Moore's "Love and Happiness" and "Gray Owl", respectively) to serve as the backdrop to hang local artwork created by artists from Petersburg and Richmond.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Historic highlights include the original wood floors. The 100-year-old Virginia wood beams taken out of the original structure during demolition were repurposed and used to create the walnut bedframes that anchor each guestroom. Other room design highlights include millwork, sculptural glossy white lacquered furniture, 14-foot ceilings, frosted glass shower enclosures and high-tech amenities.

A glass cube placed atop the structure and invisible to the eye from street level houses four suites.

The property also has an extension of the Quirk Gallery that displays of works of local, regional and national artists. A landscaped courtyard separates the adjacent gallery from the main hotel.

For dining, Quirk Hotel has a coffee bar and restaurant. There is also a rooftop bar that provides views of Richmond's skyline.

The property has 2,000 square feet of meetings and events spaces.

Other amenities include an on-site fitness center.

Suggested Articles

Hotel Equities transitioned and assumed operations of The Witness Group’s portfolio earlier this month.

During a conference call hosted by advocacy organization Economic Innovation Group, industry leaders emphasized the need for immediate fiscal help.

The deal would have had NHT Operating Partnership acquire all of the outstanding equity interests of Condor via a merger valued at $318 million.